Courage
By Andris Pone – President, Coin Branding — For my money, it was one of the best newspaper headlines ever written. Anyone passingly familiar with the songs of ...
Sophie Scares Us
By Andris Pone – President, Coin Branding — Sophie’s crime? Being popular. And beautiful. And articulate, stylish, pleasant, warm and giving. In sum, she has a strong personal brand, ...
Joy at Indigo: Reisman’s Brand Reciprocity
By Andris Pone – President, Coin Branding — All too often, customer service sucks. Especially in Canada. Recently I was reacquainted with this conviction after a particular restaurant ...
Earls: An Apology Well Done
By Andris Pone – President, Coin Branding — Here’s something you probably didn’t know two weeks ago: that Earls has been trying hard to serve only Certified Humane beef ...
Brand Blindness and the Horrible Headshot
By Andris Pone – President, Coin Branding Your brand is not your logo. Instead, it is what people think of your logo – and of every other piece of information ...
The Astonishing Tessa Smith, and How To Live Your Brand
By Andris Pone – President, Coin Branding — Is your brand dead or alive? By alive, I mean this: are you living it in ways that clearly and powerfully support your ...