For Google, Alphabet Might Spell Trouble
By Andris Pone – President, Coin Branding — Really? They forgot to Google it? Not likely. Still, many are dumbfounded this week at Google’s introduction of a new holding company name, Alphabet. My ...
Aeroplan Flies Too Close
The central purpose of branding is to help people understand how you are different. On this basis, how different is your brand if it has the same name and/or tagline as someone ...
Starbucks’ VIA is a dumb idea. Right?
In a desperate panic to boost incremental growth, Starbucks has introduced – incredibly – an instant coffee: VIA. It’s an obvious and rather pathetic betrayal of all Starbucks stands for: ...