Sure, call yourself “”. But it will cost you.

[Cache – #70]

Microsoft has named its new social network “”.  Or is it “socl”? Because the website refers to it in both ways.

And how the hell do you pronounce it?

 For Microsoft, the fact that the proper pronunciation of is unknown, that people will have a difficult time remembering where to put the period and that it’s entirely possible that many people will simply not use the period at all, is not a concern.  Because they have no doubt budgeted tens if not hundreds of millions of dollars to promote it.

Assuming for a moment that you would rather not spend that kind of cash, keep in mind that your next product, service or company name should be easy to pronounce, spell, punctuate, remember, hear and say – all bases upon which is most unfriendly.





COMING SOON: A fully updated and revised edition of the Globe and Mail-bestselling Brand: It Ain’t the Logo* (*It’s what people think of you) – with a new chapter on naming

THIS JUST IN:  Brand: It Ain’t the Logo* ranks #2 on the Globe and Mail’s list of bestselling business books for March

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