Little Black Dress, and other wines

[Cache – #6]

I was recently at a dinner in honour of a cousin of mine. In the liquor store beforehand to secure a suitable gift, serendipity was on my side: I happened to notice a brand of wine I had never seen before, called Angus the Bull – and my cousin’s name is Angus. Naturally I grabbed more than one bottle, and all in attendance had a chuckle.

As for the wine’s quality, I have no idea. I didn’t try any, and although many others did, I do not recall what they thought of it, or if they even voiced an opinion. Quality was largely beside the point – what mattered was sharing a novel and fun experience, which was created entirely by this brand’s name.

The enjoyment we can get simply from a bottle’s name is a big and ever-growing aspect of wine naming strategy. Who hasn’t heard of Fat Bastard or Cat’s Pee on a Gooseberry Bush, two of the more outrageous wine monikers? Naming schemes of the past displayed very little creativity. But that was in an era when drinking wine was considered more of an elitist activity, and little effort was made to engage a broader audience.

Now the masses are being seduced by the likes of Naked Grape, XOXO and Little Black Dress. A nice complement to Fat Bastard, at least in a naming sense, is Fat Cat – an example of the very popular animal theme extended by Little Penguin, Lizard Flat, Madfish, Ted the Mule, Monkey Bay and Smoking Loon.

What are your favourite wine names? And what does it all mean? It means that a differentiated, memorable name is a powerful tool for selling your organization, product or service.

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