With the help of Frogbox (see their Dragon’s Den pitch here), I am moving today. I’ll be back next Friday to report on the brand experience.
Have a great weekend.
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Newsflash: Brand: It Ain’t the Logo is Number One on the Globe and Mail’s list of business bestsellers for the month of March.
In case you missed it: my short interview on CBC Radio One about IKEA’s horse meat problem.
Also in case you missed it: My BNN interview re. Lance Armstrong’s brand (starts at the 3:30 mark, after the ad).