Democrat and Republican: Two Brands Divided

[Cache – #93]
Now that Barack Obama has prevailed in the presidential election, Republican focus in particular has turned to the nature of the Republican brand, and what must be done to make it a winner again.  (The focus of Republicans minus Karl Rove and Donald Trump, anyway, who still think the black foreigner couldn’t have won, and surely not again.)

On that note, what is the Republican brand, and how does it compare to the Democratic?  Keeping in mind that these two parties constitute four major brands, because Republicans and Democrats see the two parties in rather different ways:









In this light, consider this passage toward the end of Obama’s acceptance speech:

“We are greater than the sum of our individual ambitions and we remain more than a collection of red states and blue states. We are, and forever will be, the United States of America.”

So the Democrats can now add “Optimistic” to their view of themselves – or, as the Republicans would have it, “Pot-smoking.”

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