By Andris Pone – President, Coin Branding
What the Brits have done is simply live up to their brand: scrappy and strong, fiercely independent, confident beyond compare and utterly unique.
And let’s face it: they didn’t leave Europe, they never joined it. Their national mindset has always been one of apartness and singularity, their separation from the continent just as much a state of mind as the very real and cold physicality of the English Channel.
It is not trite but true: they are an island unto themselves. Perhaps they are naifs in our fundamentally evermore connected world – as rollercoastering financial markets, all around the globe, proved overnight and continue to demonstrate today.
But perhaps not.
Either way – because they’re perhaps the clearest, most consistent country brand in the world – we bloody well should have known.