Branding It To The Edge

It was my pleasure to speak yesterday at the annual Communications Retreat of Employment and Social Development Canada, a 25,000-person strong department of the Government of Canada.  The theme of the two-day retreat was “Taking It To The Edge”, hence the title, above, of my presentation.

In a nutshell, I told them that if they want to be cutting edge in their communications, they should simply abide by the Three Rules and Tools of Branding – because very, very few organizations have the discipline to do so.

Some photos:

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