As recently as a month ago, I was still a social media skeptic – one who suspected that SM platforms were dominated by idiots and that SM could not deliver a meaningful return for entrepreneurs like myself. Mitch Joel’s Six Pixels of Separation has helped me see the light.
Mitch demonstrates that no matter what business you’re in, you can leverage social media to establish leadership for your personal and professional brand. He argues convincingly that the secret is determining your narrow niche and connecting deeply with the “long tail” of individuals and organizations who share your interests in good faith. Along the way, he provides numerous, straightforward examples of how it is being done, and with what simple-to-use and free tools.
Now I am brimming with ideas and can clearly see the path to establishing a “category of one” and leading it.