Best brand names of the week
REMedy – “a bed upgrade kit that contains a gel-infused mattress topper, proven to
increase quality of sleep”
Whitemint: a new Stride gum, named after American snowboarder Shaun White
Worst brand names of the week
Dear Street – Carson, California mayor Jim Dear wants to name a street after himself
Qwikster – Netflix has separated its DVD delivery business from its online streaming business, and now calls the former Qwikster. A nightmare for many reasons. See a withering critique by Mashable (with my comments at the end).