Best brand names of the week
Ice Cream Sandwich – the latest Android operating system. Each new release is named after a dessert: the first was Cupcake, the second was Donut. Very unconventional for this industry, and very attention-getting. BlackBerry, are you watching?
BELT – Tim Hortons’ clever riff on the classic BLT. This one includes Egg.
FotoPunch – a very cool timecard system, in which employees punch in and out via facial recognition software on their smartphones.
Pupcasso – fun name for a fun product: finger painting for dogs.
Worst brand name of the week
Evoque – the new Range Rover. People will have a hard time pronouncing it as Range Rover intends. Exactly what they intend, I have no idea.
Friday October 14