Lead author Ted Matthews and I are proud to announce that Brand: It Ain’t the Logo has been picked up by all Target stores in Canada, as part of a special Father’s Day promotion. We are humbled by the rarity of a self-published book being carried by a major retailer, let alone one with the phenomenal brand strength of Target.
Ted’s great talent for extreme common sense, expressed through story, is the driving force behind the book, and that to which I owe much of my brand learning and development.
On behalf of Ted, I thank you with all sincerity for your ongoing support of and interest in the book and its messsage.
Cache will return next week.
In case you missed it: my short interview on CBC Radio One about IKEA’s horse meat problem.
Also in case you missed it: My BNN interview re. Lance Armstrong’s brand (starts at the 3:30 mark, after the ad).