6 Responses to Why You Want To Be Like Rob Ford

  1. Darrin Davidson says:

    Confirmation bias is a powerful ally…if you know how to deploy it.

  2. Coin says:

    Thanks Darrin. Any thoughts on “how” to deploy it?

  3. Liz P says:

    What a great way to turn this debacle on its ear and turn it into an insightful look at brand loyalty! Thought-provoking and powerful.

    • Coin says:

      Thank you so much Liz. I am fascinated by the question of why Ford supporters support Ford. Their belief systems are evidently very different than mine. But instead of rail against them in a hopeless bid to make them see the error of their ways, I decided it is more effective to simply accept them as different, and see what can be learned from them.

  4. Arijit Banik says:

    If one can identify with a brand, if that brand speaks to one’s identity then the ability of the individual to think rationally goes by the wayside.
    Here is an example of an individual urging Rob Ford to “Stand strong and tall, Mr. Mayor. Don’t quit. Ever.”
    Source: http://www.thespec.com/opinion-story/4216697-stand-strong-and-tall-mayor-ford/
    Perhaps the strongest traditional form of identity is religious or cultural affiliation and the so-called “Ford Nation” may be viewed in this regard.
    An important takeaway here for me is that this once again highlights how emotion and affiliation trump logic. This should not be a surprise. Traditional orthodox economic models fail because they make an ex-ante assumption of rational, utility maximizing, forward looking representative agents and go from there. Reality shows us that economic activity has a vast social component; if it didn’t then the trillions spent by corporations on advertising and, by extension, projecting and executing a brand image would never work.

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