Tag Archives: zipcar

What’s the best new name for Club Intrawest? I haven’t a clue, and you shouldn’t either.

[Cache #235] By Andris Pone – President, Coin Branding — As part of naming or renaming your brand, should you ever have a survey or contest in which the public can suggest names and vote on them? Some might expect me to answer my read more

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No problem

[Cache – #28] It is very difficult to be different.  Yet owning a meaningful difference in customers’ minds is the essence of branding.  Hence my great respect for the positioning of Dyson’s line of vacuum cleaners as expressed in their read more

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Tassimo out of order

[Cache – #3] Before you can name something, you have to know what it – your organization, product or service – is.  In other words, you have to get to the bottom of what makes you different.  Zipcar relates a read more

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