Tag Archives: why

Why Are You Here? Get It In Writing.

[Cache #215] By Andris Pone – President, Coin Branding — Why are you here?  Why do you do what you do?  What is your unique purpose in this life?  And why should anyone – most of all you – care? read more

Posted in brand differentiation, brand foundation, core purpose, health care, mission statements, mission/vision/values, personal branding, positioning | Tagged , , , , , , , , , , | 2 Comments

You Better Believe It

[Cache #187] By Andris Pone President, Coin Branding — Each of us believes we are different from everyone else.  It would be deflating like a New England football to believe otherwise – that there is essentially nothing that makes us read more

Posted in brand authenticity, brand differentiation, brand foundation, core purpose, key messaging, personal branding, positioning, remark-able, self-actualization | Tagged , , , , , , , , | 10 Comments