Coming This Year: A New Chapter
— By Andris Pone – President, Coin Branding Hola from Havana, Cuba, where I am enduring a two-week sequester to write a new book. Conditions have been challenging. Yesterday ...
WestJet: Cockpits and Cocktails Don’t Mix
By Andris Pone President, Coin Branding — What is a flight deck? Why, it’s a place you drink booze, of course. At a Blue Jays game, in the ...
WestJet and the High Cost of Ownership
By Andris Pone President, Coin Branding — It is the Holy Grail of brand positioning: for your target audience to instantly, unanimously associate you with one or perhaps ...
“Thank you for that stunning penetration into the obvious.”
These were the cutting words of a professor of mine at Saint Mary’s University in Halifax, which he had borrowed from an acerbic professor from his own undergraduate ...
Why We Hate – And Love – Air Canada
Why do we hate Air Canada? Answer: We don’t. The truth is that we love to hate them. Even knowing that they drop our bags from a considerable height, it cannot ...
WestJet’s “Christmas Miracle”
Aired Monday December 16, 2013 Click here to listen to the interview: 000e3591
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