Tag Archives: westjet

Coming This Year: A New Chapter

[Cache #225] – By Andris Pone – President, Coin Branding Hola from Havana, Cuba, where I am enduring a two-week sequester to write a new book. Conditions have been challenging. Yesterday it was so cold I had to turn the fan off. read more

Posted in brand foundation, mission statements, mission/vision/values, personal branding, positioning, reason to believe, self-actualization | Tagged , , , , , , , , , , , , , | Leave a comment

WestJet: Cockpits and Cocktails Don’t Mix

[Cache #198] By Andris Pone President, Coin Branding – What is a flight deck? Why, it’s a place you drink booze, of course.  At a Blue Jays game, in the enormous stand-up bar overlooking centre field, into which crowd hundreds of fans for read more

Posted in best brand names, brand character, brand differentiation, brand names, positioning, worst brand names | Tagged , , , , , , , , , | 6 Comments

WestJet and the High Cost of Ownership

[Cache #191] By Andris Pone President, Coin Branding – It is the Holy Grail of brand positioning:  for your target audience to instantly, unanimously associate you with one or perhaps two positive words. Exceedingly few brands – whether organization, product, service or personal read more

Posted in brand differentiation, brand experience, customer service, positioning | Tagged , , , , , , , , , , , , , | Leave a comment

“Thank you for that stunning penetration into the obvious.”

[Cache #182] These were the cutting words of a professor of mine at Saint Mary’s University in Halifax, which he had borrowed from an acerbic professor from his own undergraduate days. The class was Commercial Law, and the expression seemed read more

Posted in brand differentiation, positioning | Tagged , , , , , , , | Leave a comment

Why We Hate – And Love – Air Canada

[Cache - #154] Why do we hate Air Canada? Answer:  We don’t.  The truth is that we love to hate them.  Even knowing that they drop our bags from a considerable height, it cannot be that we have pure hatred in our hearts if read more

Posted in brand experience, CacheMeme, customer service, positioning | Tagged , , , , , | Leave a comment

Listen: WestJet’s “Christmas Miracle”: CBC Radio One interview with Andris Pone

Aired Monday December 16, 2013 Click here to listen to the interview:  000e3591      

Posted in andris pone media comment, brand advertising, brand experience, remark-able | Tagged , , | Leave a comment

WestJet: Love thyself

[Cache - #85] After 16 years of building a universally-respected brand, does WestJet nonetheless have a serious self-esteem problem?  Why else would they even consider excluding WestJet, or even a reference to it, from the name of their soon-to-be-launched regional airline? read more

Posted in brand equity, brand names, trademarks | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 5 Comments

The results are in: Apple, Porter are the decade’s top brands

It’s Apple in a landslide. Thanks to those who participated in this poll, which asked: Based on positioning and consistency, which brand do you think is the best of the decade? Here are the results as of December 31: Apple read more

Posted in consistency, positioning | Tagged , , , , , , , , , , , , | Leave a comment

Top 10 Best Brands of the Decade

The essence of branding is being different. The logic is simple: if you hope to outperform competitors, you must give customers reasons to do business with you instead of someone else. And so you must clearly articulate these reasons in read more

Posted in consistency, positioning, what is branding? | Tagged , , , , , , , , , , , | Leave a comment