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Tag Archives: westjet
Coming This Year: A New Chapter
[Cache #225] – By Andris Pone – President, Coin Branding Hola from Havana, Cuba, where I am enduring a two-week sequester to write a new book. Conditions have been challenging. Yesterday it was so cold I had to turn the fan off. read more
Posted in brand foundation, mission statements, mission/vision/values, personal branding, positioning, reason to believe, self-actualization
Tagged andris pone, brand foundation, brand strategy, Cache, Coin Branding, core purpose, Cuba, Floridita, Havana, Hemingway, personal branding, positioning, volvo, westjet
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WestJet: Cockpits and Cocktails Don’t Mix
[Cache #198] By Andris Pone President, Coin Branding – What is a flight deck? Why, it’s a place you drink booze, of course. At a Blue Jays game, in the enormous stand-up bar overlooking centre field, into which crowd hundreds of fans for read more
WestJet and the High Cost of Ownership
[Cache #191] By Andris Pone President, Coin Branding – It is the Holy Grail of brand positioning: for your target audience to instantly, unanimously associate you with one or perhaps two positive words. Exceedingly few brands – whether organization, product, service or personal read more
“Thank you for that stunning penetration into the obvious.”
[Cache #182] These were the cutting words of a professor of mine at Saint Mary’s University in Halifax, which he had borrowed from an acerbic professor from his own undergraduate days. The class was Commercial Law, and the expression seemed read more
Posted in brand differentiation, positioning
Tagged andris pone, Cache, Canada Goose, Heavenly Bed, McDonald's, subway, Westin, westjet
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Why We Hate – And Love – Air Canada
[Cache - #154] Why do we hate Air Canada? Answer: We don’t. The truth is that we love to hate them. Even knowing that they drop our bags from a considerable height, it cannot be that we have pure hatred in our hearts if read more
Posted in brand experience, CacheMeme, customer service, positioning
Tagged Air Canada, brand positioning, branding, Cache, porter, westjet
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WestJet: Love thyself
[Cache - #85] After 16 years of building a universally-respected brand, does WestJet nonetheless have a serious self-esteem problem? Why else would they even consider excluding WestJet, or even a reference to it, from the name of their soon-to-be-launched regional airline? read more
Posted in brand equity, brand names, trademarks
Tagged Aerie, Air Canada Express, American Eagle Outfitters, branding, Breeze, Cache, Chinook, Connect, Connex, Curo, Echo, Encore, Link, Momentum, names, naming, national post, Q4Connect, Reach, Regional, regional airline, Scott Deveau, Venture, westjet
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The results are in: Apple, Porter are the decade’s top brands
It’s Apple in a landslide. Thanks to those who participated in this poll, which asked: Based on positioning and consistency, which brand do you think is the best of the decade? Here are the results as of December 31: Apple read more
Posted in consistency, positioning
Tagged apple, best brands of the decade, branding, energizer, four seasons, lululemon, mastercard, porter, porter airlines, starbucks, subway, volvo, westjet
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Top 10 Best Brands of the Decade
The essence of branding is being different. The logic is simple: if you hope to outperform competitors, you must give customers reasons to do business with you instead of someone else. And so you must clearly articulate these reasons in read more
Listen: WestJet’s “Christmas Miracle”: CBC Radio One interview with Andris Pone
Aired Monday December 16, 2013 Click here to listen to the interview: 000e3591