Tag Archives: walmart

Target Comment in the National Post

I had a very nice conversation with Hollie Shaw, business reporter at the National Post, yesterday.  The article is here or by clicking on the image below. —

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Why Target Missed

[Cache #185] By Andris Pone President, Coin Branding — The Target debacle has been so spectacular, it has endowed the following maxim with new meaning: “The only thing harder than building a brand is changing one.” In the context of Target, read more

Posted in brand culture, brand differentiation, brand equity, brand experience, Brand It Ain't the Logo, customer service, positioning | Tagged , , , , , , | 2 Comments