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Tag Archives: walmart
Why Target Missed
[Cache #185] By Andris Pone President, Coin Branding — The Target debacle has been so spectacular, it has endowed the following maxim with new meaning: “The only thing harder than building a brand is changing one.” In the context of Target, read more
Bonnie Brooks and the Bay’s Brand Bane
[Cache – #96] Dear Reader: A quick note that Brand: It Ain’t the Logo* (*It’s what people think of you) was the Globe and Mail’s #1 business bestseller for the month of November, making it three months (the others being July and read more
Target Comment in the National Post
I had a very nice conversation with Hollie Shaw, business reporter at the National Post, yesterday. The article is here or by clicking on the image below. —