Tag Archives: vancouver olympics

Want to Win? Ask Yourself Why.

[Cache – #148] SPECIAL GUEST BLOGGER:  JENNIFER LOMAX We are very pleased to present a guest post by our strategic partner Jennifer Lomax, freelance consultant, Senior Strategic Planner at Harbinger and a member of Marketing Magazine’s Top 30 Under 30 for 2013.  This is Jennifer’s second read more

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The difference between a brand and its visual identity

A brand is not a logo or any other artwork. A brand is what people think of you. Those thoughts are shaped by the multitude of encounters that people have with your brand, and only some of those encounters include read more

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