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Categories
Archives
Tag Archives: TTC
Bigger Isn’t Better for Bayer – Or For You
[Cache #174] SPECIAL GUEST BLOGGER: ANGELA MEHARG As a guest blogger for Cache, you might think I’m an expert in branding. I’m not. But I AM the Chief Brand Officer, founder, and CEO of a little company with big plans. read more
Posted in brand differentiation, brand identity, brand names, Chief Brand Officer, key messaging, logos, positioning, taglines
Tagged Al Ries, andris pone, Angela Meharg, apple, Aspirin, Bayer, brand strategy, Brand: It Ain't the Logo, branding, Cache, Datisfy, GE, Google, Jack Trout, Jay Levinson, Makrolon, Samsung, Seth Godin, TTC
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Yellow Pages Ads Lack That Bieber Punch
[Cache #166] “Actor Orlando Bloom threw a punch at Justin Bieber last night during an argument at a night club in Spain. Orlando’s hand was pretty sore today – you know, from all the high-fives he got.” That, ladies and read more
Posted in brand advertising, brand copywriting, brand messaging, consistency, remark-able, taglines
Tagged andris pone, brand strategy, branding, Coin Branding, Justin Bieber, Starburst, toronto, TTC, Yellow Pages
2 Comments
Newsflash: Public Mobile vendors in TTC actually do care if you live or die
[Cache – #53] NEWS FLASH – TORONTO – January 13, 2012 Would-be customer gets dusted When Public Mobile, the upstart cell phone provider, started selling its products through Gateway Newsstands in Toronto’s public transit system, pundits crowed that the people read more
Posted in Uncategorized
Tagged best brand names, branding, Cache, Gateway Newsstands, humour, public mobile, TTC, worst brand names
2 Comments
I’m sorry
[Cache – #25] Something shocking happened last week. A brand said sorry and actually meant it. How many times have you been inconvenienced, only to be told something like: “We apologize for any inconvenience this may have caused”? Like the read more
Posted in Uncategorized
Tagged apology, branding, Cache, complaints, new customer service czar, toronto transit commission, TTC
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