Tag Archives: toronto

The Beer Thrower Is Just Our Scapegoat

[Cache #250] By Andris Pone – President, Coin Branding — Because of Rob Ford, Toronto’s brand has suffered greatly in recent years – and it is a certainty that the city will continue to bear a negative association with him for read more

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Joy at Indigo: Reisman’s Brand Reciprocity

[Cache #239] By Andris Pone – President, Coin Branding — All too often, customer service sucks.  Especially in Canada.  Recently I was reacquainted with this conviction after a particular restaurant experience – but instead of deciding to write on this read more

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Kanye West Proves Canadians Are the Most Americanized People On Earth

[Cache #206] By Andris Pone – President, Coin Branding — This is why the United States, and much of the world, regards Canada as America’s 51st state – and much of Canada feels the same way. Questions of whether Kanye West has any read more

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Apathy and The Facebook Solution

[Cache #178] By Andris Pone President, Coin Branding andris@coinbranding.com — Why bother voting? In what was effectively a referendum last week on whether to keep in power the world’s most famous Canadian, only 60% of Torontonians cast a ballot – and relative to past read more

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Toronto The Cheap

[Cache #172] This summer I was in an elevator in Saskatchewan. Not of the grain kind, those icons largely gone, but of the Best Western kind in the small city of Estevan. Making chit chat between floors, I mentioned to read more

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If You Want People To Care

[Cache #170] The skinny guy with the grey hair walked on stage to a chorus of Happy Birthday.  He leaned into the microphone with a mock scowl, and emphasized his curse:  “I knew somebody would have to point out that I’m seventy-f____ing-one years old.” The man was Roger read more

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Porter’s Brand Is In A Nosedive

[Cache #169] My mentor Ted Matthews created the most meaningful and elegant definition in the world of branding:  A brand is what people think of you. There is a second part of his definition that is not quite as well known, but equally powerful and crisp:  Brand is read more

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Yellow Pages Ads Lack That Bieber Punch

[Cache #166] “Actor Orlando Bloom threw a punch at Justin Bieber last night during an argument at a night club in Spain. Orlando’s hand was pretty sore today – you know, from all the high-fives he got.” That, ladies and read more

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