[Cache – #136] Why does the media, and now the chief of police, persecute Rob Ford? Because he’s overweight. And otherwise not easy on the eye. And because he is a plain-spoken individual on a single-minded mission to cut the read more
Posted in brand foundation, insurance advisor series, mission statements, mission/vision/values, personal branding, positioning, vision statements
Tagged andris pone, BNN, brand loyalty, Brand: It Ain't the Logo, branding, Cache, CBC Radio One, customer loyalty, mission, Rob Ford, Tom Marchese, toronto, values, vision
[Cache – #128] T.S. Eliot wrote that “April is the cruellest month.” But for me it is September. At least it is for any teenager returning to public high school for another year of force-fed curriculum that obliterates any space read more
Posted in personal branding, what is a brand?, what is branding?
Tagged a brand is what people think of you, andris pone, BNN, books for business, Brand: It Ain't the Logo, Cache, CBC Radio One, century 21, definition of branding, personal branding, real estate agent, Tom Marchese
[Cache – #89] Yesterday I had the pleasure of presenting to a group of insurance advisors who sell Sun Life products. If you work for someone else, your main brand challenge will be similar to that experienced by the advisors: read more
Posted in brand foundation, brand values, consistency, core purpose, mission statements, mission/vision/values, personal branding, positioning, reason to believe, taglines, vision statements, what is a brand?
Tagged Tom Marchese, toronto
[Cache – #82] Real estate agents have a lot to learn about branding. The essence of branding is being different, yet real estate agents seem to be oblivious that they all look and sound the same. Their marketing materials are read more