Tag Archives: Tom Marchese

Why should anyone choose you? Getting started on personal branding

[Cache – #89] Yesterday I had the pleasure of presenting to a group of insurance advisors who sell Sun Life products.  If you work for someone else, your main brand challenge will be similar to that experienced by the advisors: read more

Posted in brand foundation, brand values, consistency, core purpose, mission statements, mission/vision/values, personal branding, positioning, reason to believe, taglines, vision statements, what is a brand? | Tagged , | 2 Comments

Are real estate agents really different?

[Cache – #82] Real estate agents have a lot to learn about branding.  The essence of branding is being different, yet real estate agents seem to be oblivious that they all look and sound the same.  Their marketing materials are read more

Posted in positioning, what is branding? | Tagged , , , , , , | 3 Comments