Tag Archives: tiger woods

Tiger, Daly, and the economics of bad boy brands

[Cache – #112] A colleague of mine thinks Tiger is faking it.  That Tiger has been playing poorly on purpose, to generate sympathy and crawl his way back into our hearts.  That he believes we’re all as gullible as Lindsey read more

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Andris on BNN tonight re Lance Armstrong

Dear Reader, Today I was asked to share my two cents on the chances of Lance Armstrong’s brand recovering.  (Hint:  They’re not good.)  We also chatted about what the story means to Oprah and even the topic of Tiger came read more

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Almost 100: The best of the Friday Morning Blog

[Cache – #91] The 100th edition of Cache will soon be upon us.  So I thought I would take two of the next nine Fridays to look back at some notable posts (read: the ones I especially like) of the past two read more

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Tiger’s brand today: hypocrisy of the highest order

How much will Tiger’s transgressions cost his brand? What his endorsers are paying for Companies like Nike, American Express and Accenture are paying Tiger megabucks to convey certain characteristics they want to be associated with, including: Discipline Intelligence Good judgement read more

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