Tag Archives: Tiffany’s

National Post comment on Tiffany’s and Birks

A quote from yours truly in the National Post, in an interview related to Birks’ entry to the United States.  Something that did not make print was my view that the awareness Tiffany’s has built in Canada around the “little blue read more

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Pocket Square Branding

[Cache – #158] As we have put it so eloquently, a brand ain’t a logo. This despite logos having the potential to powerfully communicate your unique value proposition, and hence why someone should do business with you instead of someone else. Likewise, a colour does read more

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Valentine’s Part 2: Victoria has a Secret

[Cache – #56] Will you be setting the mood with a Valentine’s gift?  Romance is one of the most powerful triggers to the things we buy – choices aided by sultry naming.  Here’s a top three list of romantic names read more

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