Tag Archives: telus

Pocket Square Branding

[Cache – #158] As we have put it so eloquently, a brand ain’t a logo. This despite logos having the potential to powerfully communicate your unique value proposition, and hence why someone should do business with you instead of someone else. Likewise, a colour does read more

Posted in brand identity, CacheMeme, remark-able | Tagged , , , , , , , , | 1 Comment

A Fairy Tale from Public Mobile

[Cache – #57] Public Mobile is a great name – theoretically, at least.  Its potential greatness lies in the storytelling possibilities it opens up.  The word “public” helps tell the central brand story:  that Public is different from the big read more

Posted in Uncategorized | Tagged , , , , , , , , | 2 Comments