Tag Archives: Tangerine

Pocket Square Branding

[Cache – #158] As we have put it so eloquently, a brand ain’t a logo. This despite logos having the potential to powerfully communicate your unique value proposition, and hence why someone should do business with you instead of someone else. Likewise, a colour does read more

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Introducing Oaken Financial

[Cache – #139] First a fruit, as in Tangerine, was introduced three weeks ago as the new name for ING Direct.  And now a tree – or rather, something oak-like – as in Oaken, the name for the new direct-to-consumer banking brand launched yesterday by Home read more

Posted in best brand names, brand character, brand equity, brand names, brand values, logos, positioning, remark-able, taglines, trademarks | Tagged , , , , , , , , , , , | 2 Comments