Tag Archives: taglines

Moving sucks (just a little bit less)

[Cache - #115] Moving sucks. I could end today’s blogpost right there – type not another word – and we would all go away nodding our heads, just slightly comforted by the kinship of having shared our collective painful memories. read more

Posted in be remark-able, brand experience, brand stories, mission statements, mission/vision/values, taglines | Tagged , , , , , , , , , | 4 Comments

Smart is the new Silly

[Cache - #102] If you believe the advertisers, brilliance surrounds us.  There is the Smart car, of course.  There is Hyundai’s tagline, Live smart.  There is the Bluetooth Smart (which I’ve previously pilloried).  And now there is SmartLuggage by Heys. A quick surf also read more

Posted in brand advertising, brand names, positioning | Tagged , , , , , , , , , , , | 2 Comments