Tag Archives: Sydney Crosby

Andris Pone CBC Radio One interview re Tim Hortons’ “Good Ol’ Hockey Game” ad with Sidney Crosby

It was my pleasure to speak with CBC Radio One business reporter Paul Havaardsrud about this ad.  To me, what is remark-able about the ad is that it appears Tims is sponsoring the Olympics and/or World Junior Hockey Championships, when read more

Posted in andris pone media comment, brand equity, consistency, positioning, Uncategorized | Tagged , , , , | Comments Off on Andris Pone CBC Radio One interview re Tim Hortons’ “Good Ol’ Hockey Game” ad with Sidney Crosby