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Tag Archives: smart car
Smart is the new Silly
[Cache – #102] If you believe the advertisers, brilliance surrounds us. There is the Smart car, of course. There is Hyundai’s tagline, Live smart. There is the Bluetooth Smart (which I’ve previously pilloried). And now there is SmartLuggage by Heys. A quick surf also read more
Posted in brand advertising, brand names, positioning
Tagged BNN, branding, Cache, heys, hyundai, Lance Armstrong Interview, live smart, positioning, smart car, smart luggage, smartluggage, taglines
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