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Tag Archives: Sleeman
The Beer Store’s Brand Goggles
[Cache #192] By Andris Pone President, Coin Branding — Yes, a brand is what people think of you. And in a recent moment of inspiration, I suggested that even more important is what we think of ourselves. But: too high a level of read more
Why Fake Football Works
[Cache #162] There was a moment in the USA-Germany game yesterday when everyone in the audience laughed. World Cup soccer is not intended to be comedy, but the crowd assembled in the lobby of a downtown office building could not suppress read more
Posted in brand authenticity, CacheMeme
Tagged brand strategy, branding, Sleeman, Steam Whistle, Stella Artois, World Cup Soccer
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