Tag Archives: Sleeman

The Beer Store’s Brand Goggles

Posted on March 13, 2015 by Coin - 2 Comments

[Cache #192] By Andris Pone President, Coin Branding — Yes, a brand is what people think of you.  And in a recent moment of inspiration, I suggested that even more important is what we think of ourselves.  But: too high a level of read more

Posted in brand experience, customer service | Tagged , , , , , , , , , , , , | 2 Comments

Tim Hortons: Brazilian as a Bikini Line

Posted on December 19, 2014 by Coin - 2 Comments

[Cache #183] By Andris Pone President, Coin Branding — The quintessential Canadian brand is not really Canadian, and has not really been Canadian for substantial stretches of the past 20 years. Tim Hortons remains, in the Canuck mindset, as Canadian as snowfall in June.  Despite the read more

Posted in brand authenticity, brand differentiation, brand stories, positioning | Tagged , , , , , , , , , , , , , | 2 Comments

Why Fake Football Works

Posted on June 27, 2014 by Coin - 2 Comments

[Cache #162] There was a moment in the USA-Germany game yesterday when everyone in the audience laughed.  World Cup soccer is not intended to be comedy, but the crowd assembled in the lobby of a downtown office building could not suppress read more

Posted in brand authenticity, CacheMeme | Tagged , , , , , | 2 Comments