Tag Archives: Simon Sinek

Why Are You Here? Get It In Writing.

Posted on October 2, 2015 by Coin - 2 Comments

[Cache #215] By Andris Pone – President, Coin Branding — Why are you here?  Why do you do what you do?  What is your unique purpose in this life?  And why should anyone – most of all you – care? read more

Posted in brand differentiation, brand foundation, core purpose, health care, mission statements, mission/vision/values, personal branding, positioning | Tagged , , , , , , , , , , | 2 Comments

You Better Believe It

Posted on January 30, 2015 by Coin - 10 Comments

[Cache #187] By Andris Pone President, Coin Branding — Each of us believes we are different from everyone else.  It would be deflating like a New England football to believe otherwise – that there is essentially nothing that makes us read more

Posted in brand authenticity, brand differentiation, brand foundation, core purpose, key messaging, personal branding, positioning, remark-able, self-actualization | Tagged , , , , , , , , | 10 Comments

Want to Win? Ask Yourself Why.

Posted on February 27, 2014 by Coin - Leave a comment

[Cache – #148] SPECIAL GUEST BLOGGER:  JENNIFER LOMAX We are very pleased to present a guest post by our strategic partner Jennifer Lomax, freelance consultant, Senior Strategic Planner at Harbinger and a member of Marketing Magazine’s Top 30 Under 30 for 2013.  This is Jennifer’s second read more

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Why ask why?

Posted on March 8, 2013 by Coin - Leave a comment

[Cache – #108] It is an old maxim of marketing that to really sell something, one needs to talk about benefits, not features.  In a hospital for example, a highly trained staff is a feature. Getting home alive is a read more

Posted in brand advertising, core purpose, non-profit branding | Tagged , , , , , , , , , , | Leave a comment