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Tag Archives: Second Cup
Zappos is Crappos
[Cache – #61] We all have baggage. And when you’re trying to name something, a lot of it comes out. I once had a client who was dead set against a name because it reminded her of an old boss read more
Posted in Uncategorized
Tagged branding, Cache, made to stick, Second Cup, the curse of knowledge, zappos
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Second Cup is Second Best
[Cache – #36] Pretty much any brand name can be distorted into a derogatory (and often accurate) nickname. KFC alone has Kentucky Fried Pigeon, Kentucky Ducky and Dirty Bird. Jet Blue became JetFU after that flight attendant’s intercom tirade and read more
Second Cup’s Only Shot
[Cache #181] By Andris Pone President, Coin Branding — If, in your heart of hearts, you doubt our nagging claim that too many organizations fundamentally don’t know what a brand is, you need look no further than the just announced “rebranding” of read more