[Cache #181] By Andris Pone President, Coin Branding — If, in your heart of hearts, you doubt our nagging claim that too many organizations fundamentally don’t know what a brand is, you need look no further than the just announced “rebranding” of read more
Posted in andris pone media comment, brand culture, brand differentiation, brand experience, customer service, rebranding, what is a brand?
Tagged Alix Box, andris pone, Cache, Second Cup, starbucks
[Cache – #61] We all have baggage. And when you’re trying to name something, a lot of it comes out. I once had a client who was dead set against a name because it reminded her of an old boss read more
[Cache – #36] Pretty much any brand name can be distorted into a derogatory (and often accurate) nickname. KFC alone has Kentucky Fried Pigeon, Kentucky Ducky and Dirty Bird. Jet Blue became JetFU after that flight attendant’s intercom tirade and read more
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Tagged best brand names, boatel, Cache, charbucks, Evil Empire, fitflop, JetFU, Kentucky Ducky Dirty Bird, kentucky fried pigeon, oodles of strudel, Second Best, Second Cup, starbucks, thai one on, trustasche, wahlburger, worst brand names