Second Cup’s Only Shot
By Andris Pone President, Coin Branding — If, in your heart of hearts, you doubt our nagging claim that too many organizations fundamentally don’t know what a brand is, you ...
Zappos is Crappos
We all have baggage. And when you’re trying to name something, a lot of it comes out. I once had a client who was dead set against ...
Second Cup is Second Best
Pretty much any brand name can be distorted into a derogatory (and often accurate) nickname. KFC alone has Kentucky Fried Pigeon, Kentucky Ducky and Dirty Bird. Jet ...