Tag Archives: Second Cup

Second Cup’s Only Shot

Posted on December 5, 2014 by Coin - 4 Comments

[Cache #181] By Andris Pone President, Coin Branding — If, in your heart of hearts, you doubt our nagging claim that too many organizations fundamentally don’t know what a brand is, you need look no further than the just announced “rebranding” of read more

Posted in andris pone media comment, brand culture, brand differentiation, brand experience, customer service, rebranding, what is a brand? | Tagged , , , , | 4 Comments

Zappos is Crappos

Posted on March 23, 2012 by Coin - Comments Off on Zappos is Crappos

[Cache – #61] We all have baggage.  And when you’re trying to name something, a lot of it comes out.  I once had a client who was dead set against a name because it reminded her of an old boss read more

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Second Cup is Second Best

Posted on August 26, 2011 by Coin - Comments Off on Second Cup is Second Best

[Cache – #36] Pretty much any brand name can be distorted into a derogatory (and often accurate) nickname. KFC alone has Kentucky Fried Pigeon, Kentucky Ducky and Dirty Bird. Jet Blue became JetFU after that flight attendant’s intercom tirade and read more

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