Tag Archives: Second Cup

Second Cup’s Only Shot

[Cache #181] By Andris Pone President, Coin Branding – If, in your heart of hearts, you doubt our nagging claim that too many organizations fundamentally don’t know what a brand is, you need look no further than the just announced “rebranding” of read more

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Zappos is Crappos

[Cache - #61] We all have baggage.  And when you’re trying to name something, a lot of it comes out.  I once had a client who was dead set against a name because it reminded her of an old boss read more

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Second Cup is Second Best

[Cache - #36] Pretty much any brand name can be distorted into a derogatory (and often accurate) nickname. KFC alone has Kentucky Fried Pigeon, Kentucky Ducky and Dirty Bird. Jet Blue became JetFU after that flight attendant’s intercom tirade and read more

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