Tag Archives: rogers

How long will it take Rogers to get their act together, and deliver me my smartphone?

See this post, entitled “How Rogers Makes Mean Profits,” for an account of my challenges trying to get a replacement for my Samsung Galaxy Note II. Here is an update: I called their call centre on Monday October 21 and was read more

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How Rogers Makes Mean Profits

[Cache – #135] If you walk into a Rogers store, don’t expect much.  Rare has been the occasion when I haven’t ended up on the phone with their call centre instead – the phone often handed to me at the recommendation of read more

Posted in brand culture, brand experience, brand foundation, Chief Brand Officer, consistency, customer service, mission/vision/values | Tagged , , , , , , , , , | 8 Comments

A Fairy Tale from Public Mobile

[Cache – #57] Public Mobile is a great name – theoretically, at least.  Its potential greatness lies in the storytelling possibilities it opens up.  The word “public” helps tell the central brand story:  that Public is different from the big read more

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Bell’s Fibe: best (or worst?) name of the week

[Cache – #49] Names have jobs to do. Vote on which ones do them best and worst. One of the most important decisions you can make when naming a new brand, be it an organization, product, service, business line or read more

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