Tag Archives: renaming

What’s the best new name for Club Intrawest? I haven’t a clue, and you shouldn’t either.

[Cache #235] By Andris Pone – President, Coin Branding — As part of naming or renaming your brand, should you ever have a survey or contest in which the public can suggest names and vote on them? Some might expect me to answer my read more

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The One Question SickKids Must Ask

[Cache #230] By Andris Pone – President, Coin Branding — I sat down at my computer ready to tell you that SickKids, otherwise known as The Hospital for Sick Children, should not change its name, period.  That it should completely ignore the online petition started by read more

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Iconic Game, Iconic Name

[Cache – #120] I was in Ottawa last weekend and was struck by something I didn’t see anyone wearing:  an Ottawa RedBlacks shirt.  Not a single one.  Even though the shirts were clearly available for sale at retail. I lived read more

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The 99.5 percent

[Cache – #67] Welcome to my world. In which, on average, 199 out of 200 of my ideas are shot down by clients. Such is the nature of the beast. You have to throw a lot of names against the read more

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