Tag Archives: rebranding

Will Ferrell’s Joke About Life (Insurance)

[Cache #246] By Andris Pone – President, Coin Branding — Summer is the time of fun and laughter, and in that vein I found myself this week watching a 2011 YouTube video of Will Ferrell’s acceptance speech for the most read more

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It’s Time for the Blue Jays Brand to Grow Up

[Cache #214] By Andris Pone – President, Coin Branding — “Fans of the New York Yankees were in force at Rogers Centre in Toronto Wednesday night, for a crucial game against the Blue Jays.  Many were bearing the American flag, the Stars and read more

Posted in brand differentiation, confidence, consistency, logos, positioning, rebranding | Tagged , , , , , , , , , , | 2 Comments

Would You Call a $20 a “Vimy?”

[Cache #195] By Andris Pone President, Coin Branding — If someone had told you, nine months ago, that people were going to pour buckets of ice water over their heads, and that it would so permeate the public consciousness as read more

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Apathy and The Facebook Solution

[Cache #178] By Andris Pone President, Coin Branding andris@coinbranding.com — Why bother voting? In what was effectively a referendum last week on whether to keep in power the world’s most famous Canadian, only 60% of Torontonians cast a ballot – and relative to past read more

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