Sign Up
Top Posts
Blogroll
- Amy Verner – Globe and Mail
- Beauparlant Design
- Consumerist
- David Aaker
- Globe and Mail
- Hollie Shaw – National Post
- Imaginis Marketing
- International Ass'n of Franchisees and Dealers
- Kobayashi Online
- Laura K
- Made to Stick
- Marina Strauss – Globe and Mail
- Marketing Profs
- One Look
- Philter Communications
- Scott Deveau – National Post
- Seth Godin
- The Onion
- Toronto Star
Brands I'm blogging about
- Abercrombie and Fitch
- Accenture
- Aerie
- Air Canada
- Air Canada Express
- Anthony Weiner
- Apple
- AT&T
- Bar Rescue
- Barack Obama
- beerbistro
- Bell
- Best Buy
- Blackberry
- BMO
- BMO Financial Group
- Bud Light
- Buffalo Bills
- Canadian Tire
- Cirque Du Soleil
- Dragon's Den
- Epilepsy Toronto
- Fairmont Hotels & Resorts
- Fat Bastard
- FCUK
- FedEx
- Four Seasons Hotels and Resorts
- Frogbox
- Gatorade
- Gillette
- HealthAchieve
- Home Trust Financial
- Hotel Gelato
- Humber River Hospital
- IKEA
- Indigo
- ING Direct
- Isaac Newton
- James Reimer
- Jim Collins
- Jim Kelly
- Jon Taffer
- Justin Beiber
- Kindle
- Kobo
- Lance Armstrong
- LikeWise
- Lululemon
- MADD
- McKinsey and Company
- Metro
- Michelin
- Microsoft
- Movember
- Nelson Mandela
- Netflix
- NHL
- Oaken Financial
- Olympics
- Oprah
- Ottawa Senators
- Paulina Gretzky
- Phoenix Coyotes
- Porsche
- Porter Airlines
- Public Mobile
- RIM
- Rob Ford
- Rogers
- Scotiabank BuskerBall
- Scotiabank BuskerFest
- Second Cup
- Sick Kids Hospital
- Simon Sinek
- Slutwalk
- Smart car
- Starbucks
- Subway
- Super Bowl
- Tag Heuer
- Tangerine
- Target
- Tassimo
- Telus
- The Bay
- The Gap
- Tiger Woods
- Tim Hortons
- Toronto FC
- Toronto Maple Leafs
- Toshiba
- Tough Mudder
- Victoria's Secret
- Walmart
- WestJet
- William Osler Health System
- Zappos
Categories
- andris pone media comment
- bar rescue
- be remark-able
- best brand names
- brand advertising
- brand ambassadors
- brand character
- brand culture
- brand differentiation
- brand equity
- brand experience
- brand foundation
- brand identity
- Brand It Ain't the Logo
- brand messaging
- brand names
- brand stories
- brand values
- CacheMeme
- Chief Brand Officer
- consistency
- core purpose
- customer service
- health care
- hypermessaging
- insurance advisor series
- internal branding
- key messaging
- logos
- mission statements
- mission/vision/values
- non-profit branding
- personal branding
- positioning
- reason to believe
- self-actualization
- taglines
- trademarks
- Uncategorized
- vision statements
- what is a brand?
- what is branding?
Archives
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- September 2010
- August 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- October 2009
Tag Archives: porter airlines
Porter is shorter
*Spokesaliens!! Comment from yours truly in today’s National Post: http://alturl.com/o8n8f (at end of story)* [Cache – #31] This morning I’m flying Porter, so airlines are on the mind. Have a quick glance at this list of airline names. Which ones read more
Posted in Uncategorized
Tagged airline names, Brand: It Ain't the Logo, branding, Cache, double down, FedEx, GE, GM, HP, initial names, iPad, kinect, porter airlines, UPS
Leave a comment
Walking to the airport
[Cache - #26] Later this month, I’m going to catch a plane by walking to the airport. Conjures up images of me slogging along the side of the highway with 18-wheelers blowing by, I know. And then you might wonder read more
What New Yorkers want to know
[Cache - #18] I am in New York for a few days on business. While here, I’ve met a few people who travel regularly to my home of Toronto. When they find out I live there, here’s the first thing read more
The results are in: Apple, Porter are the decade’s top brands
It’s Apple in a landslide. Thanks to those who participated in this poll, which asked: Based on positioning and consistency, which brand do you think is the best of the decade? Here are the results as of December 31: Apple read more
Posted in consistency, positioning
Tagged apple, best brands of the decade, branding, energizer, four seasons, lululemon, mastercard, porter, porter airlines, starbucks, subway, volvo, westjet
Leave a comment
Top 10 Best Brands of the Decade
The essence of branding is being different. The logic is simple: if you hope to outperform competitors, you must give customers reasons to do business with you instead of someone else. And so you must clearly articulate these reasons in read more