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Tag Archives: porter airlines
Porter is shorter
*Spokesaliens!! Comment from yours truly in today’s National Post: http://alturl.com/o8n8f (at end of story)* [Cache – #31] This morning I’m flying Porter, so airlines are on the mind. Have a quick glance at this list of airline names. Which ones read more
Posted in Uncategorized
Tagged airline names, Brand: It Ain't the Logo, branding, Cache, double down, FedEx, GE, GM, HP, initial names, iPad, kinect, porter airlines, UPS
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Walking to the airport
[Cache - #26] Later this month, I’m going to catch a plane by walking to the airport. Conjures up images of me slogging along the side of the highway with 18-wheelers blowing by, I know. And then you might wonder read more
What New Yorkers want to know
[Cache - #18] I am in New York for a few days on business. While here, I’ve met a few people who travel regularly to my home of Toronto. When they find out I live there, here’s the first thing read more
The results are in: Apple, Porter are the decade’s top brands
It’s Apple in a landslide. Thanks to those who participated in this poll, which asked: Based on positioning and consistency, which brand do you think is the best of the decade? Here are the results as of December 31: Apple read more
Posted in consistency, positioning
Tagged apple, best brands of the decade, branding, energizer, four seasons, lululemon, mastercard, porter, porter airlines, starbucks, subway, volvo, westjet
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Top 10 Best Brands of the Decade
The essence of branding is being different. The logic is simple: if you hope to outperform competitors, you must give customers reasons to do business with you instead of someone else. And so you must clearly articulate these reasons in read more