Tag Archives: porter airlines

WestJet and the High Cost of Ownership

Posted on March 6, 2015 by Coin - Leave a comment

[Cache #191] By Andris Pone President, Coin Branding – It is the Holy Grail of brand positioning:  for your target audience to instantly, unanimously associate you with one or perhaps two positive words. Exceedingly few brands – whether organization, product, service or personal read more

Posted in brand differentiation, brand experience, customer service, positioning | Tagged , , , , , , , , , , , , , | Leave a comment

Porter’s Brand Is In A Nosedive

Posted on September 5, 2014 by Coin - Leave a comment

[Cache #169] My mentor Ted Matthews created the most meaningful and elegant definition in the world of branding:  A brand is what people think of you. There is a second part of his definition that is not quite as well known, but equally powerful and crisp:  Brand is read more

Posted in brand culture, brand experience, brand identity, Chief Brand Officer, customer service, logos, taglines, what is a brand? | Tagged , , , , , , , , , , , , | Leave a comment

You, too, can master your domain (best and worst names of the week)

Posted on December 9, 2011 by Coin - Leave a comment

[Cache - #50] Names have jobs to do. Vote on which ones do them best and worst. When trying to decide upon a new brand name, clients frequently become concerned that they won’t be able to secure that precise domain read more

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

No problem

Posted on June 24, 2011 by Coin - 2 Comments

[Cache - #28] It is very difficult to be different.  Yet owning a meaningful difference in customers’ minds is the essence of branding.  Hence my great respect for the positioning of Dyson’s line of vacuum cleaners as expressed in their read more

Posted in Uncategorized | Tagged , , , , , , , , , | 2 Comments

Walking to the airport

Posted on June 10, 2011 by Coin - 2 Comments

[Cache - #26] Later this month, I’m going to catch a plane by walking to the airport.  Conjures up images of me slogging along the side of the highway with 18-wheelers blowing by, I know.  And then you might wonder read more

Posted in Uncategorized | Tagged , , , , , | 2 Comments

What New Yorkers want to know

Posted on April 1, 2011 by Coin - Leave a comment

[Cache - #18] I am in New York for a few days on business.  While here, I’ve met a few people who travel regularly to my home of Toronto.  When they find out I live there, here’s the first thing read more

Posted in Uncategorized | Tagged , | Leave a comment

The results are in: Apple, Porter are the decade’s top brands

Posted on December 31, 2009 by Coin - Leave a comment

It’s Apple in a landslide. Thanks to those who participated in this poll, which asked: Based on positioning and consistency, which brand do you think is the best of the decade? Here are the results as of December 31: Apple read more

Posted in consistency, positioning | Tagged , , , , , , , , , , , , | Leave a comment

Top 10 Best Brands of the Decade

Posted on December 22, 2009 by Coin - Leave a comment

The essence of branding is being different. The logic is simple: if you hope to outperform competitors, you must give customers reasons to do business with you instead of someone else. And so you must clearly articulate these reasons in read more

Posted in consistency, positioning, what is branding? | Tagged , , , , , , , , , , , | Leave a comment