Tag Archives: porter

Why We Hate – And Love – Air Canada

[Cache – #154] Why do we hate Air Canada? Answer:  We don’t.  The truth is that we love to hate them.  Even knowing that they drop our bags from a considerable height, it cannot be that we have pure hatred in our hearts if read more

Posted in brand experience, CacheMeme, customer service, positioning | Tagged , , , , , | Comments Off on Why We Hate – And Love – Air Canada

The results are in: Apple, Porter are the decade’s top brands

It’s Apple in a landslide. Thanks to those who participated in this poll, which asked: Based on positioning and consistency, which brand do you think is the best of the decade? Here are the results as of December 31: Apple read more

Posted in consistency, positioning | Tagged , , , , , , , , , , , , | Comments Off on The results are in: Apple, Porter are the decade’s top brands