Tag Archives: personal branding

Ryan Lochte and The One Stupid Thing You Won’t Do

[Cache #248] By Andris Pone – President, Coin Branding – Last night was the first this summer that I couldn’t sit in shorts on my balcony.  Because it was too cold. In the heat of July and August, it is read more

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Sophie Scares Us

[Cache #240] By Andris Pone – President, Coin Branding – Sophie’s crime?  Being popular.  And beautiful.  And articulate, stylish, pleasant, warm and giving.   In sum, she has a strong personal brand, one that rubs some people the wrong way.   Because read more

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Henein’s Heels: What’s Your Verdict?

 [Cache #231] By Andris Pone – President, Coin Branding – “Best. Cache. Ever.” I will gloat for a moment about this three-word email, sent to me by a longtime (female) reader, about my blog on the powerful personal brand of read more

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The Stiletto-Sharp Brand of Marie Henein

[Cache #229] By Andris Pone – President, Coin Branding – “…Ghomeshi’s lawyer strides up the centre aisle to the defence table, sweeping past in a stunning black dress and designer jacket like some exotic import from Suits.  A slash of read more

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Coming This Year: A New Chapter

[Cache #225] – By Andris Pone – President, Coin Branding Hola from Havana, Cuba, where I am enduring a two-week sequester to write a new book. Conditions have been challenging. Yesterday it was so cold I had to turn the fan off. read more

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You’re Different, Right? Two Ways to Act Like It.

[Cache #216] By Andris Pone – President, Coin Branding – Go Jays Go. Also, it’s important to articulate a strong set of values for your personal brand.  Except that writing them down is not enough.  You actually have to behave in accordance with them. read more

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Why Are You Here? Get It In Writing.

[Cache #215] By Andris Pone – President, Coin Branding – Why are you here?  Why do you do what you do?  What is your unique purpose in this life?  And why should anyone – most of all you – care? read more

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What Kind of Person Are You? Two Ways to Tell.

[Cache #213] By Andris Pone – President, Coin Branding For the first 12 of my 13 years so far in the branding business, I had a certain complex. I thought I was the only one in the relationship who could write a client’s company or personal brand read more

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Five Ways to Look as Smart as (or Smarter Than) You Are

[Cache #209] By Andris Pone – President, Coin Branding Recently I told a colleague that I didn’t think a particular person was especially bright or helpful. My colleague, who I respect as very bright indeed, expressed surprise at my point of view.  He had read more

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