Tag Archives: Oaken Financial

Introducing Foster, the Oaken squirrel

[Cache #199] By Andris Pone President, Coin Branding – It turns out there is indeed a first time for everything, for I am now a father. Sort of. Because I have parented – or more accurately, named – a squirrel.  He is Foster, the animated brand spokessquirrel read more

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Foster!

Click on the image to see the first news clip about the Oaken mascot I was proud to name. More to come…

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Pocket Square Branding

[Cache - #158] As we have put it so eloquently, a brand ain’t a logo. This despite logos having the potential to powerfully communicate your unique value proposition, and hence why someone should do business with you instead of someone else. Likewise, a colour does read more

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Introducing Oaken Financial

[Cache - #139] First a fruit, as in Tangerine, was introduced three weeks ago as the new name for ING Direct.  And now a tree – or rather, something oak-like – as in Oaken, the name for the new direct-to-consumer banking brand launched yesterday by Home read more

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