Tag Archives: national post

Introducing Oaken Financial

[Cache – #139] First a fruit, as in Tangerine, was introduced three weeks ago as the new name for ING Direct.  And now a tree – or rather, something oak-like – as in Oaken, the name for the new direct-to-consumer banking brand launched yesterday by Home read more

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WestJet: Love thyself

[Cache – #85] After 16 years of building a universally-respected brand, does WestJet nonetheless have a serious self-esteem problem?  Why else would they even consider excluding WestJet, or even a reference to it, from the name of their soon-to-be-launched regional airline? read more

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