Tag Archives: Molson-Coors

The Beer Store’s Brand Goggles

[Cache #192] By Andris Pone President, Coin Branding — Yes, a brand is what people think of you.  And in a recent moment of inspiration, I suggested that even more important is what we think of ourselves.  But: too high a level of read more

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Tim Hortons: Brazilian as a Bikini Line

[Cache #183] By Andris Pone President, Coin Branding — The quintessential Canadian brand is not really Canadian, and has not really been Canadian for substantial stretches of the past 20 years. Tim Hortons remains, in the Canuck mindset, as Canadian as snowfall in June.  Despite the read more

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