[Cache #247] By Andris Pone – President, Coin Branding — What’s the biggest brand in the world? It’s not Apple. Or Google. Or Microsoft or Coca-Cola or Facebook or McDonald’s. Not for me, anyway. The above are the brands defined read more
Posted in brand awareness, brand equity, brand names, positioning, what is a brand?
Tagged andris pone, apple, AT&T, brand strategy, Cache, Cisco, Coca-Cola, Coin Branding, definition of brand, definition of branding, Donald Trump, Facebook, Forbes, Google, Harvard, IBM, ISIS, McDonald's, Microsoft, Olympics, Oracle, what is a brand?
[Cache #182] These were the cutting words of a professor of mine at Saint Mary’s University in Halifax, which he had borrowed from an acerbic professor from his own undergraduate days. The class was Commercial Law, and the expression seemed read more
[Cache – #11] Valentine’s Day comes but once a year, but in the world of brands, love is always in the air. There are more than 1,700 trademarks in Canada for brand names and taglines containing the word love. Among read more
Posted in brand names, taglines, trademarks
Tagged BlackBerry, branding, Cache, Charlie, Delta Airlines, Great Gulf Homes, I'm lovin' it, IKEA, McDonald's, NBA, Peoples Jewellers, Pizza Hut, Ronald McDonald House, starbucks, Valentine's Day, XM Canada