Tag Archives: made to stick

Zappos is Crappos

[Cache – #61] We all have baggage.  And when you’re trying to name something, a lot of it comes out.  I once had a client who was dead set against a name because it reminded her of an old boss read more

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Exactly how sticky is Starbucks’ new Trenta?

[Cache – #10] Here is the one thing you are sure to remember about this blogpost:  That Starbucks’ new Trenta size is larger than the average human stomach. You’ll remember this point because it’s “sticky”: the term Chip and Dan read more

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