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Tag Archives: Lexus
Lexus: The Inconsistent Pursuit of Perfection
[Cache #203] SPECIAL GUEST BLOGGER: TED MATTHEWS Lead Author, Brand: It Ain’t the Logo* (*It’s what people think of you™) — How reasonable does it sound to you that Toyota could challenge the big luxury Brands – Mercedes, Audi, BMW and others read more
Posted in brand differentiation, brand experience, consistency, customer service, positioning, taglines
Tagged andris pone, brand differentiation, brand experience, brand positioning, Brand: It Ain't the Logo, branding, Cache, Lexus, positioning statements, taglines, ted matthews, The Relentless Pursuit of Perfection, Toyota
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