Tag Archives: Lance Armstrong

Are you willing to ask for it?

[Cache - #106] Having taken my first course in branding 14 years ago, my takeaway from it has been reduced, by the passage of time, to this: the point of branding is to charge more money for your organization, product read more

Posted in brand experience, consistency, positioning, remark-able, self-actualization, what is branding? | Tagged , , , , , | Leave a comment

Andris on BNN tonight re Lance Armstrong

Dear Reader, Today I was asked to share my two cents on the chances of Lance Armstrong’s brand recovering.  (Hint:  They’re not good.)  We also chatted about what the story means to Oprah and even the topic of Tiger came read more

Posted in andris pone media comment | Tagged , , , , , , | 2 Comments