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Tag Archives: Lance Armstrong
See you next Friday
Recent editions of Cache: Mark McAllister and the Colour Purple BMO: Be Real Why ask why? Isaac Newton, Monty Burns and Quantum Branding Are you willing to ask for it? ** Newsflash: Brand: It Ain’t the Logo is Number One on the Globe read more
Are you willing to ask for it?
[Cache – #106] Having taken my first course in branding 14 years ago, my takeaway from it has been reduced, by the passage of time, to this: the point of branding is to charge more money for your organization, product read more
Andris on BNN tonight re Lance Armstrong
Dear Reader, Today I was asked to share my two cents on the chances of Lance Armstrong’s brand recovering. (Hint: They’re not good.) We also chatted about what the story means to Oprah and even the topic of Tiger came read more