[Cache #193] By Andris Pone President, Coin Branding — Last week, I was asked by CBC reporter Ioanna Roumeliotis if Jian Ghomeshi could ever rehabilitate his brand. My answer was that it’s difficult to see a path to recovery for him. If there is read more
Posted in brand differentiation, personal branding, positioning, rebranding
Tagged andris pone, Andris Pone media comment, bill clinton, Bill Cosby, brand positioning, brand strategy, branding, Cache, CBC The National, Coin Branding, Comedy Central Roast, Ioanna Roumeliotis, Jian Ghomeshi, Justin Bieber, Mike Tyson, Monica Lewinsky Ted talk, Neil Patrick Harris, Rob Ford, Rush Limbaugh
[Cache #173] Is Canada’s brand a joke? That was the question I asked last year, in the midst of Canadians like Rob Ford, Justin Bieber and Chip Wilson behaving badly and attracting much mockery from a bevy of late night heavyweights including Jimmy Kimmel, Jimmy Fallon, Jon read more
Posted in brand culture, what is a brand?
Tagged andris pone, brand strategy, branding, Cache, Canada, Canada's Got Talent, Canadian Idol, Chip Wilson, Coin Branding, Jimmy Fallon, Jimmy Kimmel, Jon Stewart, Justin Bieber, Montreal Canadiens, netflix, NHL, Rob Ford, So You Think You Can Dance Canada, Stephen Colbert, The Amazing Race Canada, The Tragically Hip, Toronto Maple Leafs, Trailer Park Boys
[Cache #166] “Actor Orlando Bloom threw a punch at Justin Bieber last night during an argument at a night club in Spain. Orlando’s hand was pretty sore today – you know, from all the high-fives he got.” That, ladies and read more
Posted in brand advertising, brand copywriting, brand messaging, consistency, remark-able, taglines
Tagged andris pone, brand strategy, branding, Coin Branding, Justin Bieber, Starburst, toronto, TTC, Yellow Pages
[Cache – #147] When Sidney Crosby scored four years ago, for a moment I thought I would pass out. Maybe it was from jumping up too fast, but really it was from the following overwhelming feeling: relief. Not the unadulterated joy of victory, but read more
[Cache – #138] Canada is not a hypocrite. But the founder of one of its biggest companies, a company built entirely on the idea of inclusion, tells women they are too fat and do not belong. Canada is egalitarian, but read more
Posted in what is a brand?, what is branding?
Tagged andris pone, BNN, Brand: It Ain't the Logo, branding, Cache, Canada, Canada's brand, CBC Radio One, Justin Bieber, lululemon, Rob Ford, toronto