Tag Archives: Joel Tillinghast

Fidelity, Sprott and The Brand Speedo

Posted on December 18, 2015 by Coin - 2 Comments

[Cache #223] By Andris Pone – President, Coin Branding — What is a brand?  Usually when this question is asked, our answer is threefold: -It’s what people (including you) think of you. -It’s the culture of an organization. -It’s not a logo or any other piece of read more

Posted in brand advertising, brand copywriting, brand differentiation, brand messaging, insurance advisor series, key messaging, personal branding, positioning, remark-able | Tagged , , , , , , , , , , , | 2 Comments