Tag Archives: Indigo

Joy at Indigo: Reisman’s Brand Reciprocity

[Cache #239] By Andris Pone – President, Coin Branding — All too often, customer service sucks.  Especially in Canada.  Recently I was reacquainted with this conviction after a particular restaurant experience – but instead of deciding to write on this read more

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Pocket Square Branding

[Cache – #158] As we have put it so eloquently, a brand ain’t a logo. This despite logos having the potential to powerfully communicate your unique value proposition, and hence why someone should do business with you instead of someone else. Likewise, a colour does read more

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Andris Pone comment in National Post: Indigo shares fall 17%

A comment from yours truly in this story by Hollie Shaw.

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