Tag Archives: IKEA

On CBC Radio One shortly re. IKEA

Dear Reader – I did a short interview today, with the folks at Here and Now, about IKEA’s horse meat burgers, and how the brand might be affected.  I am told it will be on either at 435pm or 535pm. They read more

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Names and taglines: Valentine’s edition

[Cache – #11] Valentine’s Day comes but once a year, but in the world of brands, love is always in the air.  There are more than 1,700 trademarks in Canada for brand names and taglines containing the word love.  Among read more

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