Tag Archives: head and shoulders

WestJet and the High Cost of Ownership

[Cache #191] By Andris Pone President, Coin Branding — It is the Holy Grail of brand positioning:  for your target audience to instantly, unanimously associate you with one or perhaps two positive words. Exceedingly few brands – whether organization, product, service or personal read more

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Top 5 (or is it Bottom 5?) Worst Brands of the Year

Last week, I wrote about the Top 10 best brands of the decade on the basis of position clarity and consistency. And I asked for your vote on who you thought deserved the #1 spot. Click here to see the read more

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