Tag Archives: Globe and Mail

Sophie Scares Us

[Cache #240] By Andris Pone – President, Coin Branding – Sophie’s crime?  Being popular.  And beautiful.  And articulate, stylish, pleasant, warm and giving.   In sum, she has a strong personal brand, one that rubs some people the wrong way.   Because read more

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The Stiletto-Sharp Brand of Marie Henein

[Cache #229] By Andris Pone – President, Coin Branding – “…Ghomeshi’s lawyer strides up the centre aisle to the defence table, sweeping past in a stunning black dress and designer jacket like some exotic import from Suits.  A slash of read more

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What Word Will You Own in 2015?

[Cache #184] By Andris Pone President, Coin Branding – The Charlie Hebdo massacre has confirmed once again the inestimable power of words and ideas.  They clearly have the power to anger and inflame, and if one looks at the cartoonists’ work, there can read more

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Tim Hortons: Brazilian as a Bikini Line

[Cache #183] By Andris Pone President, Coin Branding – The quintessential Canadian brand is not really Canadian, and has not really been Canadian for substantial stretches of the past 20 years. Tim Hortons remains, in the Canuck mindset, as Canadian as snowfall in June.  Despite the read more

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